DMP SA names Derek Street as Head of Sales and Marketing

The data management company appoints IT industry veteran with 20 years of experience to lead commercial operations as part of Southern Africa expansion plans.

Data Management Professionals South Africa (DMP SA) has appointed Derek Street to the position of Head of Sales and Marketing. Street brings twenty years of experience in the IT and data protection sectors to the role.

Street's career began as an ICT technician and progressed through positions in account management, product management, and sales leadership. His background includes developing go-to-market strategies and working across technical and commercial aspects of data management.

"DMP SA has established itself in technical services. I plan to work with the sales team to build on this foundation," Street said. "My initial focus will be understanding the business operations, identifying current capabilities, and examining areas for development while maintaining focus on customer requirements."

Street outlined his management approach through three questions: Is it simple? Does it add value? Is it repeatable? He stated these considerations guide DMP SA's service delivery in the data management sector.

"Data management solutions have become complex," Street explained. "While the technology itself is sophisticated, the primary task is understanding customer requirements. Our role is to translate technical complexity into solutions that address specific business problems."

The appointment coincides with DMP SA's plans to expand operations across Southern Africa. The company provides services related to data privacy, protection, and compliance for businesses in the region.

"DMP SA has technical capabilities in place," Street commented. "The company's foundation is its technical knowledge, and my role includes communicating these capabilities to current and potential customers."

Regarding industry developments in Artificial Intelligence and Machine Learning, Street noted these technologies are part of current market trends. "While AI represents current technological advancement, businesses must maintain focus on their primary objective: identifying customer problems and developing solutions to address them," he stated.

Street's appointment takes effect immediately, with responsibilities encompassing sales team management, marketing strategy development, and customer relationship oversight for DMP SA's data management services portfolio.