How Halil Commerce et Industrie optimized operations with Odoo’s flexibility and modularity

Cetelex conducted a deep analysis of Halil’s operational structure and proposed a solution built on Odoo’s modular and highly configurable platform. 

How Halil Commerce et Industrie streamlined operations and boosted efficiency by switching to a fully customized Odoo ERP, implemented by partner Cetelex. Photo: Odoo. Portal ERP South Africa. 

Since 1999, Halil Commerce et Industrie has operated as a key player in the Algerian automotive sector. Initially acting as an accredited agent for various car manufacturers, the company officially became the importer and distributor of the Opel brand across Algeria in 2023. With this growth came new operational challenges, and their existing ERP, Incadea, was no longer keeping up.

The ERP lacked the flexibility and customization capabilities Halil needed to support its evolving business model. Tasks such as integrating modules, tailoring features, and aligning processes with day-to-day realities had become increasingly complex. Although the company considered migrating to SAP due to its reputation and robust architecture, it was ultimately the tailored approach of Cetelex, an Odoo Silver Partner, that captured their attention.

Cetelex conducted a deep analysis of Halil’s operational structure and proposed a solution built on Odoo’s modular and highly configurable platform. The goal was clear: to implement a system that could grow alongside the company and easily adapt to its internal workflows. After extensive internal discussions and technical evaluations, Halil chose Odoo as its new company management system.

“The previous ERP supported our operations, but customization was limited. With Odoo, we could finally make the small but meaningful changes that truly improve day-to-day efficiency,” said Yamanda Besseri, Sales Administration Director at Halil Group.

The implementation process, led by Cetelex, unfolded in several smooth phases. It began with a thorough needs assessment to align all stakeholders. This was followed by the customization of Odoo modules tailored to Halil’s specific requirements. Employees were then trained to use the new interface, an intuitive platform that quickly won the team’s approval. A testing phase ensured everything functioned as expected, leading to a seamless and well-supported official launch.

“We didn’t encounter major roadblocks—just the usual challenges of adapting to something new,” added Besseri. “We worked step by step with Cetelex, who truly understood our expectations. Honestly, it was fun bringing to life what we now call ‘the company’s baby’.”

Initially skeptical about whether Odoo could fully meet their technical specifications, Halil’s team has since been reassured by the system’s performance and adaptability. Today, they’re confident that any future adjustments will be part of a smooth evolution, thanks to the strength of their partnership with Cetelex and the flexibility of the Odoo platform.

One of the major advantages for Halil has been the ability to develop new features efficiently, in a way that feels custom-made. The company particularly values Odoo’s user-friendliness, which makes it accessible to all employees, and its powerful automation tools that reduce manual input and human error. Time management has improved significantly, allowing teams to focus on strategic, high-value initiatives. Information is now centralized, making processes more accurate, efficient, and easy to monitor.

Put simply, Odoo has helped Halil Commerce et Industrie reach deadlines, achieve goals, and boost overall operational performance. The time saved by automating and simplifying workflows is now being reinvested into innovation and growth.

“Choosing Odoo for our company was a brilliant and smart decision,” concludes Besseri. “Working with Cetelex was an outstanding experience, and using Odoo’s tailor-made solution continues to be a source of great satisfaction.”