Paga Group introduces Doroki to support retail SMEs

New business management platform integrates operations, payments, and customer engagement to help retailers improve efficiency and scale.

Paga Group, a leading payments and financial services company in Africa, has launched Doroki, a retail business management platform designed to support small and medium-sized enterprises (SMEs) in streamlining operations and improving overall efficiency. The launch event, held at the Radisson Blu Hotel in Victoria Island, Lagos, gathered merchants and industry professionals to showcase the platform’s capabilities and potential impact on the retail sector.

Doroki centralizes key business functions, such as order processing, inventory control, payments, and customer management, into a single interface. Aimed at businesses like restaurants, retail stores, and distribution networks, the platform allows users to reduce reliance on multiple tools and focus on running their operations more effectively.

At the launch, Tayo Oviosu, Founder and CEO of Paga Group, highlighted how Doroki addresses everyday operational challenges faced by SMEs.

“Running a business today often means juggling inventory, sales tracking, payment reconciliation, and customer service. Doroki simplifies these tasks by offering insights and tools that help businesses grow more confidently.”

Arike Okunowo, General Manager of Doroki, explained that the platform was developed based on feedback from local business owners.

“From restaurant operators navigating recipe management to retailers dealing with stock-outs and expiry tracking, Doroki aims to offer practical solutions that bring more control and visibility to business processes,” she said.

Doroki’s features include:

• Smart Order Management: Manage and track orders from one dashboard.
• Real-Time Inventory Control: Monitor stock levels, set alerts, and manage suppliers.
• Menu & Recipe Tools: Support for consistent quality and waste reduction in food businesses.
• Flexible Payments: Accept cash, card, or Paga mobile payments.
• CRM & Loyalty Programs: Improve customer retention through engagement tools.
• Business Analytics: Access key performance data to inform decision-making.
• Multi-User Access: Delegate tasks with role-based permissions.
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The platform builds on Paga Group’s broader mission to power economic inclusion and seamless trade across Africa. Doroki leverages the company’s digital infrastructure to enable secure and immediate transactions, with online and offline functionality to ensure continuity, even in low-connectivity environments.

Doroki is now available nationwide.