Pipedrive appoints three C-Level executives

New hires bring experience from Booking.com, Expedia Group, Microsoft, and SeatGeek

Pipedrive, a sales CRM provider for small companies, announced three appointments to its executive team. Joe Futty joins as Chief Product and Technology Officer, Steven Quach as Chief Marketing Officer, and Jonny Carroll as Chief Data and Analytics Officer. The executives have worked at Booking.com, Expedia Group, Microsoft, and Auctane.

"Pipedrive is entering an important phase in its evolution, and I believe it's the most exciting chapter yet," said Paulo Cunha, CEO of Pipedrive. "We are reshaping the company to deliver on our vision of an intelligent, AI-native CRM that truly empowers sales professionals. Joe, Steven, and Jonny bring outstanding experience leading global teams and driving transformation, and their leadership, creativity, and passion will play a key role in shaping Pipedrive's next stage of growth. With this team in place, I'm confident we're ready to accelerate innovation and create lasting value for our customers in this new era of Pipedrive 3.0."

Joe Futty, Chief Product and Technology Officer, has over 20 years of experience in product strategy, user experience, and technology across organizations. He served as VP of Product & UX at Booking.com, where he led platform products including the Genius loyalty program and the Connected Trip initiative. Futty directed the integration of generative AI across Booking.com, including the AI Trip Planner and AI customer service developed with OpenAI. He worked with machine learning and AI at Microsoft two decades ago. His background includes marketplace dynamics, B2B and B2C product strategy, mobile design, and AI implementation.

Steven Quach, Chief Marketing Officer, has two decades of experience in growth, performance, and brand marketing for consumer and B2B companies. Before joining Pipedrive, Quach led Growth Marketing and Media at Auctane and SeatGeek, where he managed customer acquisition, digital strategy, and marketing operations. Quach held marketing positions at Pizza Hut and Expedia Group, where he spent nearly a decade leading performance marketing teams and media for Hotels.com. His approach combines data analysis with brand development.

Jonny Carroll, Chief Data and Analytics Officer, has nearly 20 years of experience in data products and analytics. Before joining Pipedrive, Carroll spent years at Expedia Group in positions across Expedia, Hotels.com, and group-wide VP roles spanning technology, data, analytics, and product management. He led teams of over 250 people and managed data infrastructure and AI platforms. His work has involved technology investments and business operations.