Professional Rodeo Cowboys Association teams up with Acumatica for business operations

Multi-Year agreement establishes Acumatica as an official partner, supporting rodeo’s dramatic and sustained growth and global fan base

Acumatica, a leading provider of cloud-based business management solutions, today announced it has forged a multi-year partnership with the Professional Rodeo Cowboys Association (PRCA), the oldest and largest professional rodeo-sanctioning body in the world. Under the agreement, Acumatica becomes the Official ERP Software and Official Partner of the PRCA and the National Finals Rodeo (NFR), underscoring its role as the business management technology provider and trusted ally to the sport.

As an Acumatica customer, PRCA relies on Acumatica Cloud ERP to manage its complex operations, including financials, reporting, event logistics, and membership services. By powering PRCA’s back-office operations, Acumatica enables the organization to focus on its mission of elevating professional rodeo to its 40 million-plus fans worldwide.

“Acumatica is proud to stand shoulder to shoulder with the PRCA in showcasing and advancing the sport of rodeo,” said John Case, CEO of Acumatica. “As their partner and technology provider, we’re excited to continue to power PRCA’s growing operations with our open and flexible ERP platform while connecting with the passionate fans, athletes, and communities that define this incredible sport.”

Thousands of PRCA members compete in hundreds of sanctioned rodeos annually, and the organization reaches millions of fans through live events, TV broadcasts, and digital channels. Through this partnership, Acumatica branding will appear at select PRCA events across the United States, including the iconic NFR in Las Vegas, which draws more than 170,000 fans across the 10-day event. Acumatica will also receive visibility through arena signage, digital media, hospitality activations, and fan engagement opportunities throughout the PRCA season.

“Rodeo is built on hard work, dedication, and community, and we are excited to partner with a company like Acumatica that so passionately shares those values,” said PRCA CEO Tom Glause. “Together, we will elevate the experience for everyone who loves PRORODEO—from the competitors in the arena to the fans in the stands and those watching around the world—and drive its continued growth to reach more people than ever before.”