Tracker launches Sayf app to strengthen personal and family safety

With live tracking, proactive alerts, and SOS integration, Tracker’s new Sayf app aims to give families greater peace of mind in an environment where safety risks are a growing concern.

Shaun Kirk - Managing Executive - Tracker.

Tracker, a leader in vehicle tracking and mobility solutions, has expanded its portfolio with the launch of Sayf, a mobile application designed to enhance personal safety and real-time visibility for families.

Built as part of Tracker’s new app-driven business unit, Sayf goes beyond traditional tracking by combining live location sharing with proactive risk notifications and direct connections to emergency response services. Users can receive alerts when entering potentially dangerous areas, such as hijacking hotspots or locations experiencing unrest, and in the event of an emergency, the app can immediately notify and coordinate with medical or armed response teams.

The launch follows the rollout of OKgo, Tracker’s supply chain visibility solution introduced last year, underscoring the company’s strategy of diversifying its digital offerings. With Sayf, Tracker enters the fast-growing personal safety app market alongside solutions such as Eyerus, Netstar’s Companion, CrimeSpotter and Namola.

Shaun Kirk, Managing Executive of Sayf, says the initiative was born out of a clear customer demand for tools that protect loved ones in an increasingly uncertain environment. “The reality is that risk is part of everyday life, and nothing matters more to our customers than the safety of their families. Sayf is about giving them confidence that threats can be anticipated and responded to quickly,” he explains.

The app is now available for download on both the Google Play Store and Apple App Store.