Truecaller strengthens regional ad strategy through alliance with AnyMind Group

Agreement appoints AnyMind as exclusive sales intermediary across key MENA and Southeast Asian markets

Truecaller has entered into a direct sales reseller agreement with AnyMind Group, a Business-Process-as-a-Service company specializing in marketing, e-commerce and digital transformation, as part of its broader push to expand advertising operations in high-growth international markets.

Through the collaboration, AnyMind Group will act as the exclusive intermediary for the sale of Truecaller’s advertising inventory in Egypt, the UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam. The partnership centers on enabling brands and agencies in these regions to access Truecaller’s premium advertising formats, designed to reach users in moments of high intent through data-led, contextual placements.

By leveraging AnyMind’s established commercial infrastructure and long-standing relationships with advertisers and agencies across the Middle East, North Africa and Southeast Asia, Truecaller aims to accelerate the local scaling of its ad business. The agreement reflects a shared objective: combining trusted digital environments with regional market expertise to deliver performance-driven outcomes for brands operating in rapidly evolving digital economies.

Commenting on the partnership, Hemant Arora, Vice President & Global Head of Truecaller Ads Business, said, “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”

Truecaller has experienced sustained user growth across both MENA and Southeast Asia, strengthening its position as a brand-safe channel for advertisers seeking meaningful engagement within trusted communications environments.

Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA from AnyMind Group added, “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”

The agreement marks a strategic step in Truecaller’s international advertising roadmap, reinforcing its ambition to align platform scale with localized market execution across emerging and digitally accelerating regions.