Yazi raises first institutional round at $1.8 million valuation to expand AI research platform across Africa

The South African startup runs surveys and interviews through WhatsApp using AI, removing the need for participants to download apps or access separate web platforms

Yazi, a South African startup that conducts market research through WhatsApp, has closed its first institutional funding round at a pre-money valuation of ZAR30 million, equivalent to approximately $1.8 million. The round was led by 3 Capital Ventures, an early-stage venture firm created by investment manager Allan Gray. The amount raised was not disclosed.

Yazi's platform allows organisations to run surveys, interviews and research studies through WhatsApp conversations powered by artificial intelligence. The AI conducts the interviews directly with participants and analyses the responses, enabling companies to gather research data without requiring users to install new applications or navigate external websites. Current clients include Old Mutual, Pick n Pay, Discovery, Capitec and Ipsos.

The capital will be used to fund product development and support international expansion. The company plans to introduce automated voice interviews through WhatsApp and grow its research participant network across African markets.